We needed to develop a new brand identity for a service that enables same-day delivery of freshly baked bread. To this end, we chose the name "SaeByukBbang", the word "SaeByuk" means the freshness and vitality of the morning, and "Bbang"  means bread in Korean, which reflects the core values of our service. Based on this name, a visual motif was developed and eventually a set of packages.